Harnessing YouTube Shorts & Playlists for Just-In-Time Training
Aaron Murray Aaron Murray

Harnessing YouTube Shorts & Playlists for Just-In-Time Training

YouTube Shorts and curated playlists bring just-in-time training to life by delivering short, accessible, and highly focused learning clips. From Bobcat’s fire prevention series to custom training modules, these bite-sized videos give technical communicators a powerful way to deliver timely, relevant content right at the point of need.

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Showcasing Innovation and Design: CONEXPO-CON/AGG Awards & Recognition
Aaron Murray Aaron Murray

Showcasing Innovation and Design: CONEXPO-CON/AGG Awards & Recognition

The CONEXPO-CON/AGG Awards & Recognition programs highlight the best in innovation and design across the construction industry. From the Next Level Awards, which celebrate groundbreaking equipment and technology, to the Exhibit Design Awards, which honor standout booth experiences, these programs give exhibitors the chance to shine on one of the world’s largest construction stages.

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When Technical Docs Meets Mom's Lasagna : Inside the Ken Cook Can Cook Cookbook
Aaron Murray Aaron Murray

When Technical Docs Meets Mom's Lasagna : Inside the Ken Cook Can Cook Cookbook

The Ken Cook Can Cook Cookbook takes the structure of a technical manual and flips it into a playful, recipe-driven experience. Built with Keystatic, an open-source tool for digital manuals, the cookbook shows how structured documentation can be both functional and fun. It’s a lighthearted example of how technical communication principles… clarity, consistency, and safety can apply just as easily to chocolate cake as to complex machinery.

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National Equipment League: where equipment operators compete
Aaron Murray Aaron Murray

National Equipment League: where equipment operators compete

The National Equipment League is changing how people see heavy equipment… by turning operator skill into a competitive sport. From excavator sprints to compact track loader challenges, top operators face off in timed events that test speed, precision, and control. With new showcases, regional qualifiers, and video highlights on YouTube, the league is quickly building a community around performance, safety, and the excitement of competition.

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Utility Expo 2025
Aaron Murray Aaron Murray

Utility Expo 2025

Our first stop, AEM’s Utility Expo in Louisville, Kentucky. We’ll be hitting the show floor, showcasing new equipment, and sitting down with leading companies

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