At the 2025 Utility Expo, Bobcat Company demonstrated how clear technical communication and smart design go hand in hand. Their showcase of the R68P Rammer and TR75 Trench Roller highlighted not only innovative engineering but also the importance of accessible, user-focused messaging. By balancing precise specifications with conversational delivery, Bobcat turned product details into a story of reliability, efficiency, and field-ready performance — a model example of how technical storytelling drives engagement in industrial markets.

Bobcat’s MT120 and Light Compaction Line Shine Through the Rain at Utility Expo 2025

Even under gray skies at Utility Expo 2025, Bobcat Company brought the energy with its debut of the MT120 mini track loader and two new light compaction products—the R68P Rammer and TR75 Trench Roller.

The MT120, introduced by Nick Pagano, pushes performance boundaries with a 1,200 lb rated operating capacity, 25% more torque, and a pilot drive control system that reduces operator fatigue. Despite the rain-soaked conditions, the product’s power and control shined through.

Meanwhile, Ola from Bobcat highlighted the R68P Rammer’s Honda engine, dual air filtration, and easy-maintenance design, alongside the TR75 Trench Roller’s diesel engine, dual amplitude settings, and oscillating articulated joint for consistent ground contact.

When weather conditions forced changes to the shoot, Ken Cook Co. stepped in to produce supplemental footage—seamlessly blending field action with studio clarity. The result: a clean, cohesive look at Bobcat’s expanding compact equipment lineup and its continued focus on operator-driven innovation.

Day one was completely rained out — and for good reason. Here’s a look at us trying to get interviews in the storm using “Rain Vision.”

Flow is the invisible thread that holds technical communication together. Readers will forgive typos, imperfect graphics, or even rough grammar… if the content flows. The challenge isn’t just writing sentences, it’s turning ideas into a narrative. Whether you’re troubleshooting a system, proposing a design change, or explaining a protocol, adopting a problem–solution framework and narrative arc transforms your work from an information dump into a story people can follow.

A BROADcast for Manufacturers Episode 87 underscores the uphill climb for women in heavy equipment.  Even though women accounted for roughly nine percent of the construction workforce in 2017 , 72 percent of them were in sales, office or management roles while only 24.6 percent worked on the shop floor .  In heavy‑equipment operations women held just 2.3 percent of “operating engineer” roles in 2016 .  Through stories from pioneers and details about the Women in Equipment Conference, the episode shows how mentorship, networking and visible leadership can bring more women into the industry.

The Ken Cook Can Cook Cookbook takes the structure of a technical manual and flips it into a playful, recipe-driven experience. Built with Keystatic, an open-source tool for digital manuals, the cookbook shows how structured documentation can be both functional and fun. It’s a lighthearted example of how technical communication principles… clarity, consistency, and safety can apply just as easily to chocolate cake as to complex machinery.

Our first stop, AEM’s Utility Expo in Louisville, Kentucky. We’ll be hitting the show floor, showcasing new equipment, and sitting down with leading companies