Ken Cook Co. and Volvo: Driving Technical Communication Forward at AAPEX 2025
Las Vegas, NV — At this year’s AAPEX Show, Adam Retzlaff of Ken Cook Co. represented the company’s long-standing partnership with Volvo Car USA, joining industry leaders to discuss Volvo’s VIDA platform and its growing role in advancing automotive technical communication.
Photo taken by Dr David Macholz from AVTECC
While Ken Cook Co. did not exhibit at AAPEX this year, Adam’s participation underscored the company’s influence in the evolving conversation around digital documentation, compliance, and technician education. His presentation highlighted how Volvo’s VIDA ecosystem—supported in part by Ken Cook Co.’s infrastructure… connects repair information, service data, and bulletin management into a cohesive, user-driven experience for repair professionals.
Modernizing Technical Information
Volvo’s VIDA initiative represents integrated and intuitive delivery of technical content. Rather than relying solely on static manuals, the system bridges technical content with digital delivery.
Ken Cook Co. plays a crucial behind-the-scenes role in this evolution—maintaining connections to Volvo’s core systems and supporting subscription purchases, content hosting, and digital downloads through VolvoTechInfo.com. The company’s work ensures that both independent repairers and authorized retailers can securely access up-to-date documentation, and repair information.
Ken Cook Co.’s Broader Partnership with Volvo
The partnership between Ken Cook Co. and Volvo Car USA spans multiple decades and initiatives. Beyond the VIDA platform, Ken Cook Co. manages:
Hosting and support for VolvoTechInfo, the official online bookstore and portal for service, owner, special tools and aftersales materials
The Volvo Bulletin Program, including editing, layout, government-required distributions, and digital publication
Resource Delivery, such as Emergency Response Guides, Key Code portal, and access to multiple technical and training materials—tools designed to simplify complex service processes through clear, standardized documentation
These efforts align with Ken Cook Co.’s mission of delivering precise, accessible, and compliant technical information… hallmarks of the company’s motto, Innovation in Technical Communication.
Special Thanks
A heartfelt thank-you to Adam Retzlaff for all his hard work managing our partnerships and representing Ken Cook Co. with professionalism, expertise, and passion. Your leadership continues to strengthen our relationships and our reputation across the industry.
